Mood-enhancing cosmetics and ‘turbo beauty’ set to be big in 2010

Mood-enhancing cosmetics, a new, a results-focused vision of natural and the development of ‘turbo beauty’ are set to be key beauty trends for 2010. The 2010 Global Beauty Trends report from Mintel shows that innovation from industry and consumer resilience has shaped a new landscape for beauty products in 2010, with beauty brands and suppliers continuing to seek creative new ways to merge science, nature and sustainability.

Mood-enhancing cosmetics
Mood-enhancing cosmetics and skincare that go beyond the use of aromatherapy and scent will be a key trend for next year, with beauty products being imbued with psychological benefits and ingredients that act on neurotransmitters.

Nu Natural
A new vision of natural that is less focused on certification and more on results, efficacy and safety is also emerging.

Pro-tech’t
2010 will also see the continuing evolution of the protection claim, with products that defend skin and hair from UV rays, the elements and hormonal changes.

Turbo Beauty 4G
Developing the ‘turbo beauty trend’ of 2009, which saw the power of formulations being ramped up to deliver real discernable results, is the next generation Turbo Beauty 4G.

Estee Lauder Middle East launches regional website

Estee Lauder has brought a new level of service and expertise to consumers' fingertips with the launch of a regional website for the Middle East. The new website, www.esteelauder-me.com, available in both English and Arabic, has been designed to bring the exceptional service experience that consumers' have come to expect at Estée Lauder's counters to the web.

To read the full story, visit http://www.ameinfo.com/218974.html

Maybelline Goes Au Natural

Maybelline New York-Garnier is looking to keep it natural next year — natural being the defining characteristic from its closest skin and hair care competitors, such as Olay, Pantene and even sister brand L’Oréal Paris. Also, a touch of glamour and sophistication is evident in Eye Studio, a new color cosmetics pillar, one that looks to keep things edgy for the fashion-forward set.


The theme seen throughout the division’s first half launches is “technology infused with natural ingredients,” as seen in everything from its new hair color line, Garnier HerbaShine Color Creme with Bamboo Extract, its first ammonia-free hair color, all the way to Maybelline New York Instant Age Rewind Radiant Firming Makeup SPF 18, which uses goji berry to help fight the signs of aging.

Read the full article at http://www.wwd.com/beauty-industry-news/maybelline-themes-for-2010-natural-and-technology-2385095?src=nl/wkBeauty/20091204
 
 

New Beauty Apps Let You Try Before You Buy

Makeup enthusiasts are now finding that they can use their iPhones to help create custom make up looks and test out colors before they buy.  Citing data his company has collected, Sunil Verma of Mobclix, a mobile ad exchange network , said “Seven to 10 million iPhone or iTouch users have already downloaded a beauty-related app or indicated they are very interested in doing so. And we’re just starting to see big brands get involved, which will be huge.”


MAKEUP - released in early November for 99 cents; offers users nearly 100 blush and lipstick colors to try on downloaded images, in addition to various shades of eyeliner, eye shadow, mascara and foundation. Also, users can compare before and after photos side by side.

IMIRROR - released in late October for 99 cents; provides a frame around a photo-capture image of a user, allowing one to check makeup, make a hair adjustment or reapply lipstick.

VANITY - released in July for $2.99; provides a definitive answer for that age-old burning question: How attractive am I? With two sets of matrices, one for men and one for women, this app allows a user to download a photo, evaluate and score the image on a scale of 1 to 10.


To read more, visit http://www.nytimes.com/2009/11/26/fashion/26skin.html?th&emc=th

Ulta Gains Altitude With Prestige Brands

A decade ago, Lyn Kirby boldly wrote prestige cosmetics into her business plan for the mass market emporium, Ulta Salon, Cosmetics & Fragrance Inc.


At the time, the incoming president and chief executive officer was so certain she’d be able to attract the department store elite that in 2000, she began building Ulta stores bigger to accommodate them.

Ulta’s initial public offering two years ago, followed by the unraveling of the global economy, has prompted upper-crust beauty firms to take notice of the superstore-turned-specialty concept, which houses salon, mass market and upscale brands under one roof.

“We always were building the store bigger than what we needed,” said Kirby. “When we began the journey 10 years ago, a 7,500-square-foot store — the size of our original store — was not going to be big enough to house this strategy.”

The Romeoville, Ill.-based retailer began building 10,000-square-foot stores with the unwavering belief that eventually it would need the space to accommodate prestige brands.

As Ulta began upgrading stores across the 333-unit chain — placing the cash register in the center to distinguish itself from drugstores — Kirby began what would prove to be an ongoing effort to sell upscale brands on the hybrid retail concept.


Ulta Gains Altitude With Prestige Brands - WWD.com

Urban Decay's New Owners Position for Growth Abroad

With the encouragement of its new ownership, Urban Decay has brought on board a chief financial officer, geared up for aggressive international expansion and positioned itself to build its complexion products business.

Larry Thompson, formerly cfo and executive vice president of Pert Plus owner Innovative Brands and controller at The Dial Corp., has joined the Newport Beach, Calif.-based cosmetics brand in the cfo role. The hire is the first major executive move since private equity firm Castanea Partners purchased a controlling stake in Urban Decay, previously owned by the duty free operator Falic Group. The purchase took place earlier this year for an undisclosed amount.

Urban Decay's New Owners Position for Growth Abroad - WWD.com

 

Skin Care Gets a Player for Teens

The beauty industry thrives on meeting every kind of skin care need. And that’s exactly what Snezna Kerekovic did after she couldn’t find skin care products for her daughter that didn’t contain harsh drying agents.


“Being a little beauty obsessed, I started to look at what was on offer in stores and could only find all these products based on harsh chemicals such as sodium lauryl sulphate and benzoyl peroxide. I couldn’t find anything that was pure and natural and that also ‘got’ that young consumer,” recalled Kerekovic, who then created her own line called Bellaboo.

Bellaboo is a collection of skin care products that are not tested on animals, have minimal and recyclable packaging and are marketed to teens.

Skin Care Gets a Player for Teens: Bellaboo - WWD.com

M&A Companies Hunt for Beauty Targets

As the beauty sector begins to shrug off the effects of the recession, it is emerging flush with dealmaking activity.

“Companies are back working on acquisitions,” said Ariel Ohana, partner at Paris-based Ohana & Co. investment bank. “There’s been a real change in the atmosphere in the last few weeks. There’s probably a feeling that in terms of consumer spend, the worst is behind us. So people are positioning themselves now to make acquisitions.”

While merger-and-acquisition activity percolates, strategic buyers are coming to the fore. Beauty brands strong in alternative channels, such as television shopping or specialty retailing, are considered to be among prime candidates for takeover, as are natural or eco-friendly brands, experts agree. What’s more, fragrance licenses are being signed and changing hands at an ever-faster rate.

To read the full article, visit http://www.wwd.com/business-news/m-a-companies-hunt-for-beauty-targets-2363930?src=nl/wkBeauty/20091106&browsets=700808942527

Happy Times at the Beauty Counter

Oh the joys of spending a lazy Saturday afternoon somewhat aimlessly wandering the beauty counters of your favorite prestige deparment store. The excitement felt when testing a skin creme. And the shear euphoria at finding that perfect lipstick color!  The Times Online Beauty section is featuring a fun article written by India Knight about the simple pleasures and transformative powers of a day spent shopping the beauty counters.

To read the full article, visit http://women.timesonline.co.uk/tol/life_and_style/women/beauty/article6892283.ece

Bare Escentuals shares peak on strong 3Q earnings

Shares of Bare Escentuals Inc. jumped to a new year high Friday, a day after the mineral cosmetics company reported higher sales pushed earnings beyond analyst estimates in the third quarter.

Stifel Nicolaus & Co. analyst Mark Astrachan said sales in the third quarter were boosted by new product launches, inventory restocking at retailers and organic growth.  "Going forward, we believe the company remains well positioned to continue gaining share of the U.S. cosmetics market as consumers generally regard the product portfolio favorably compared to other mineral-based product offerings," Astrachan told investors in a research report.

To read the full article, visit http://www.forbes.com/feeds/ap/2009/10/30/business-materials-us-bare-escentuals-mover_7068333.html

Nvey Eco Enters Turkish Market

Nvey Eco, an Australian organic cosmetics company, announced its decision to enter the Turkish derma-cosmetics market.

Click below to read the full article:

New cosmetic brand arrives in Turkey - Hurriyet Daily News and Economic Review

Recession Takes Toll on Key Beauty Firms

Strong economic headwinds continue to leave the beauty industry looking disheveled.
A slew of quarterly results from beauty firms Thursday indicate consumers worldwide still view even little splurges - like a lipstick, for instance - as a big deal, and place value above all else.

Click below to read the full article.

Recession Takes Toll on Key Beauty Firms - Beauty Industry and Products News - WWD.com

Philosophy Launches Makeup Line

"Only a skin care company could create a makeup this good."

Philosophy is launching their own line of paraben free makeup. Dubbed the Supernatural Collection, the line bringe Philosophy's best-selling skin care secrets to eyeshadows, mineral powders, and lip gloss.

Asian Cosmetics Players Opt for Organic Standards

Asian cosmetics companies are turning to natural and organic certification programs in an effort to substantiate their product claims and differentiate them from the competition.

Asian cosmetics players opt for natural and organic standards

Sephora Buys 45% Stake in Ile de Beaute

Sephora SA announced Friday that it has acquired a 45 percent stake in Russian selective perfumery chain Ile de Beauté.

Sephora Buys 45% Stake in Ile de Beaute - Fashion and Retail Business News - WWD.com

Fairmont Dubai to Turn Pink

The exterior lights of the Fairmont Dubai will turn pink for 10 days at the start of October, marking the property’s second year of participation in the Estée Lauder Company’s Breast Cancer Awareness Campaign.

Fairmont Dubai to turn pink | HotelierMiddleEast.com

Manheimer Promoted to Shiseido America Group Leader

Heidi Manheimer, chief executive officer of Shiseido Cosmetics America has added a passel of brands to her responsibilities: she has been named group leader for U.S. sales for the Shiseido Americas Corp., which includes SCA, Beauté Prestige International USA, Nars and John Varvatos.

In this newly created role, Manheimer will oversee the sales and distribution strategy of the brands in the U.S. and will be the key contact for U.S. retailers for group strategy discussions. She will work closely with the heads of the various brands to identify business opportunities and promote sales of the group.

To read the full story, visit:
Manheimer Promoted to Shiseido America Group Leader - Beauty Industry and Products News - WWD.com

Estée Lauder Launches New Makeover Widget

Estée Lauder has a new tool for women shopping on its Web site, esteelauder.com: its Virtual Makeover Widget, which the company claims is the first-ever branded makeup widget of its kind that allows online customers to see how makeup products will look on their own face before buying.

To read the article from Women's Wear Daily, visit Estée Lauder's New Widget: Trying on Makeup - Beauty Industry and Products News - WWD.com

To test out the new Virtual Makeup Tool on a picture of yourself or on a model's photo, visit http://www.esteelauder.com/LetsPlayMakeover/Widget/?cm_mmc=dig_mktg-_-DW_Face-_-Lets_Play_Makeover-_-160x600_to_MS

Fall 2009 Spa Week Event

Jane Iredale presents the Fall Spa Week Event, October 12th - 18th.

Visit http://www.spaweek.com/ to find a spa near you.

Clinique Reinvents Department Store Shopping

Clinique announced yesterday that it will reveal a new global flagship counter at Selfridges London. This new shopping destination will re-vamp the prestige beauty brand’s shopping model to offer multiple levels of service, providing consumers with a one-of-a-kind, custom-fit experience.

Breaking down all barriers, the counter invites consumers to interact with the brand in an open-sell environment. New features will include Clinique’s ‘diagnostic’ consultation areas which feature Clinique’s diagnostic two way mirrors, makeup “bars” that encourage consumers to test and select products on their own and stand-alone makeup and skin care browsing areas. The 880 square foot space has been entirely remodeled, utilising modern design and technology to enable multiple levels of shopping and customer service.

“We looked to our consumers to tell us what type of shopping experience they wanted from Clinique,” said Lynne Greene, Global President of Clinique. “These insights coupled with Clinique’s dermatological heritage and signature clean white aesthetic guided every detail at our new global flagship counter. The result is a multi-layered shopping environment that empowers the consumer, enhances their overall shopping experience and visually communicates the brand’s identity and expertise.”

Beaute Prestige Intl Signs 10 Year Contract with Elie Saab

Elie Saab has signed a ten-year fragrance and cosmetics deal with Beauté Prestige International, the core fragrance subsidiary of the Shiseido Group.  The agreement reflects “the shared business and creative values between the two houses who have consistently demonstrated through time their sense of style and excellence in their respective domains,” said BPI in a statement.

BPI President Rémy Gomez commented "after more than 27 years of an existence in couture and fashion, Elie Saab has chosen BPI to create his first fragrance.  BPI has, for more than 15 years, successfully brought to the market the vision that creators such as Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez have on the world of fragrance."

Elie Saab, the Lebanese fashion designer behind the label, said "creating a fragrance has become an essential step of the development of our couture house. We have chosen BPI as a partner who is able to actualise our ambitions. We will create together a signature fragrance and an image that embodies the DNA of our brand.”

 

Dew Gibbons Rebrands Spanish Cosmetics Firm

Dew Gibbons, a London-based consultancy, was awarded the contract to rebrand Maymo, a Spanish cosmetics manufacturer in April 2009, ahead of several Spanish rivals. Under the slogan "House of Color," Dew Gibbons hopes to update the family run company’s global image.

Dew Gibbons rebrands Spanish cosmetics firm | News | Design Week

Indian Companies Focus in on Organic Cosmetics Market

The Indian division of global certification body Ecocert says that an increasing number of Indian companies are looking to get involved in the organic cosmetic market.

“The mind-blowing growth in the global organic cosmetic industry continues with the number of product launches increasing from 615 products in 2002 to about 2,000 products last year,” said Dr. Selvam Daniel, managing director of Ecocert India.

To read more about the trend, visit the link below:

Indian companies focus in on global organic cosmetics market

MAC Opens 4 New Locations Across Middle East

M.A.C. Cosmetics, which already has 10 retail locations throughout the UAE, recently opened 4 new stores in Dubai and Al-Ain.  The 3 Dubai locations are the Dubai Mall, the Arabian Centre in Mirdiff and the Dubai Marina Mall. The fourth store opened at Al Bawadi Mall in Al Ain, which is the second location for M·A·C in the city.  "We have opened these new stores in response to rising consumer demand resulting from the developing economy of the country. The stores are conveniently located in flagship centers of key areas, reflecting the M·A·C philosophy of talking to all consumers or, more specifically, catering to all ages, all sexes and all races" said Laurent Cathala, Brand Manager M.A.C, Middle East & India.

In related news, Perfumes Y Diseno, a European cosmetics and perfumes distributor, has set up its regional office at Dubai Airport Freezone to tap the UAE and Gulf markets. PYD Middle East Distribution, which is launching with an initial investment of $2.9m, represents three high end perfume brands: J. Del Pozo, Roberto Verino, and Tous.  The company plans to establish relationships with retail chains in the UAE and across the Gulf.

Louis Vuitton, the French fashion brand, announced it is in the final stages of an expansion into Lebanon.  "The next market where there are opportunities is clearly Lebanon, which has been resilient to the crisis and has already shown to be a strong market for luxury," Damien Vernet, the company's general manager for Middle East and India operations, told Reuters.  He added that Louis Vuitton is also looking to expand into Egypt, Jordan and Syria.

The Decline of Japanese Luxury

The Japanese customer has long been known for their whimsical tastes and being one of the major buyers of luxury goods in the world. With a population less than half that of the US and an area about the size of Montana, the Japanese have typically consumed about 40% of the world's luxury goods. 

The bad news is the Japanese luxury market, estimated between $15 billion to $20 billion, has been among the hardest hit by the global economic crisis, according to a report by the consulting firm McKinsey & Company.  The worse news is retail analysts, economists, and consumers are saying the change could be a permanent one.  A new generation of Japanese fashionistas does not even aspire to luxury brands; they are happy to mix and match treasures found in a flurry of secondhand clothing stores that have sprung up across Japan.

To read more, visit http://www.forbes.com/2009/09/03/japan-luxury-marketing-leadership-managing-mckinsey.html and http://www.nytimes.com/2009/09/21/business/global/21yen.html?_r=1&th&emc=th

Organic Monitor Launches Sustainable Cosmetics Summit

The Organic Monitor is launching a new series of international summits that focus on sustainability in the beauty industry. The aim of the new Sustainable Cosmetics Summit is to cover the major issues the beauty industry faces concerning sustainability, natural, organic, fair trade and ecological products.  The launch of the Sustainable Cosmetics Summit follows the success of Organic Monitor's various seminars, workshops and summits.


The inaugural Summit will be held in Frankfurt on November 16-17th, 2009.  The major themes are market & industry developments, sustainability & CSR best-practices, and developing green formulations. The Summit aims to bring together some of the leading and most influential organisations involved in sustainability in the beauty industry.

George Korres, founder and CEO of Korres Natural Products, will kick off the summit with an opening address titled ‘Building a sustainable future through natural cosmetics.’ Other speakers will be from leading natural cosmetic firms such as Weleda and Laverana.  A key focus of the Sustainable Cosmetics Summit is to give case studies of companies who have successfully met the ethical and ecological challenges.

For more information or to register, visit http://www.sustainablecosmeticssummit.com/

Health Canada Revises Cosmetics "Hotlist"

Health Canada, the federal office for Canadian healthcare, revised its hotlist of substances that are prohibited in cosmetics products sold throughout Canada. The following five ingredients were added to the list for 2009:


Cyanoacrylate-based adhesives
Diethylene glycol (DEG) (111-46-6)
Diethylhexyl phthalate (DEHP) (117-81-7)
Glycerin (56-81-5)
1-Naphthol (90-15-3), and its salts

To read the full list, visit http://www.hc-sc.gc.ca/cps-spc/person/cosmet/info-ind-prof/_hot-list-critique/prohibited-eng.php

Beauty Products Lose Their Appeal During Recession

An article appeared in the New York Times on September 19th talking about how the recent recession has caused sales of cosmetics and beauty products to fall.  Consumers appear to be spending less on cosmetics as they try to reign in their overall spending during these tough times.

According to the NPD Group, a market research firm, total sales of department-store beauty products in the first half of 2009 were down 7% compared with the same period last year.  This number includes skin care, makeup, and fragrances for both men and women.

However, Karen Grant, vice president and global industry analyst for NPD stated that one reason for the drop could be that people are replacing their high end, high priced department store products with lower end, lower priced drugstore products.

To read the full article, visit http://www.nytimes.com/2009/09/20/business/economy/20count.html?_r=1

YouTube Star's New Makeup Line

Lauren Luke (you may know her better as panacea81, the 27 year old single mom and YouTube phenom turned international makeup guru) will launch her new makeup line aptly named "By Lauren Luke" at Sephora on Monday.  She has also been named among Time Magazine's Top Twelve Innovative Entrepreneurs among Women in Fashion.  The new makeup line will be sold at Sephora in the US, UK, Australia, China, and India.

To learn more about Lauren's amazing story, visit http://www.bylaurenluke.com/

Estee Lauder closes the Prescriptives brand

Estee Lauder's newly appointed CEO, Fabrizio Freda, announced on Friday that the company would be closing its classic Prescriptives brand.  Prescriptives has been a department store staple for the past 30 years and was best known for its skin care line and custom blend makeup range. 

Freda told WWD, 'We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential.'  The company believes that the brand's long term business model is no longer viable.  The Prescriptives brand is not profitable and represents only 1% of total sales.  Analysts anticipate further announcements as the Estee Lauder performs a review of all underperforming brands in its portfolio.

Consumers will be able to purchase Prescriptives products online at http://www.prescriptives.com/ while inventory lasts.

e.l.f Cosmetics Launches a Nationwide Casting for the "Face of e.l.f. 2010"

e.l.f Cosmetics Launches a Nationwide Casting for the "Face of e.l.f. 2010"

Posted using ShareThis

HBA Expo in NYC this week

The HBA Global Expo and Conference is being held in NYC from Sept 15th - 17th at the Jacob Javitz Center.  It is the largest Product Development Event & Educational Conference for the Personal Care, Fragrance, Wellness and Cosmetic Industries.  Attendee registration is $75, which allows access for three days and opportunities to network, develop business contacts, and evaluate international products and suppliers.


To learn more or register, visit http://www.hbaexpo.com/attend_why

Urban Decay introduces new primers for lashes, lips, and complexion

Building on the success of its wildly popular Eyeshadow Primer Potion, Urban Decay has launched a new line of primers for lashes, lips, and face.  Eyelash primer adds volume to lashes, Lip primer helps lipcolor last longer, and Complexion Primer helps foundation go on smoother and last longer.

Review: Urban Decay introduces awesome new makeup primers for lashes, lips, and complexion

L'Oreal survey reveals recession beauty habits

L'Oreal survey reveals recession beauty habits

Posted using ShareThis

Lipstick Index vs. Foundation Factor

The term "Lipstick Index," coined by Leonard Lauder (son of Estee and chairman of the board of Estee Lauder), was used to describe a phenomenon that lipstick sales jumped during economic downturns.  That lipstick sales can be used as an economic indicator has since been discredited, but the catchy name stuck and is still thrown around.  L'Oreal recently coined another term, the "Foundation Factor," after the company noticed a 15% jump in foundation sales as women were apparently seeking perfect skin tone over a perfect pout.

Nevertheless, cosmetics remain an affordable indulgence during tough times. When a woman feels as though she must be conservative with her purchases and spending, a $10 lipstick provides a safe and particularly guiltless release, especially when compared to a $800 pair of pumps. "A recession does not change people's insecurities about the way they look," says Alexandra Richmond, a beauty analyst at Mintel. "They may have given up their long-haul holiday this year but the reality is make-up is a small indulgence in the scheme of things."

At the end of August, L'Oreal reported higher than expected profits for the first half of the year, and shares jumped 6.2% on the news.  Although sales of cosmetics are up, sales of premium or luxury brands are down. Consumers have traded down in some categories to less-expensive drug store brands.  In related news, the company has also signed Cheryl Cole as the new face of its brand.

Anitra Marsh, P&G, named PR Week's top 40 under 40

Anitra Marsh , External relations manager, Global CoverGirl Cosmetics, Procter & Gamble, Age 32

For a decade, Anitra Marsh has delivered record and barrier breaking results for Procter & Gamble's beauty brands. Under her lead, the 2008 Lash Blast Mascara launch was P&G's most successful cosmetics launch ever – in sales and media.

In 2006, Marsh led the launch of Pantene Beautiful Lengths, a cause program that encourages women to donate their hair to make wigs for female cancer patients.

Marsh has notably enhanced ethnic marketing practices, resulting in market growth and distribution expansion. She also created a new celebrity talent- management approach; developed and refined new PR measurement tools; and pioneered P&G's current influencer marketing model for hair and skincare.

To read the full article, visit http://www.prweekus.com/40-under-40--2009/article/140777/

What Makes Women Buy Less Makeup?

A Ph.D. candidate at the University of South Wales does a study of why women tend to buy less makeup.

What Makes Women Buy Less Makeup?:allure.com

Shared via AddThis

New face of Thevi Cosmetics

Kavi Ladnier, an Indian-American television and screen actress, has been announced as the fresh new face of Thevi Cosmetics makeup and will begin to venture into projects, demonstrating support and endorsement for the brand. Ladnier has starred in the award-winning feature Karma Calling, Heroes and CSI:NY, and has embraced her new role as spokeswoman for Thevi Cosmetics. "I have always sought to create opportunities and connect with those projects and people that will add something positive to our world," says Ladnier, "I seek always to create with love, with value and with integrity."

Thevi Cosmetics was created by Thevi Thambirajah, a woman born of Sri Lankan parents in New York State. She grew up in an environment of strong family bonds, a love of color, a respect for traditions and a celebration of women as leaders, mothers, sensual beings. However, she could never find cosmetics that suited her coloring. She felt a keen need for a prestige makeup brand with colors that were rich and vibrant without being harsh. A collection of colorful, contemporary, no-gimmick makeup was born. She caters to the women to whom ‘natural’ means ‘colorful.’

To learn more, visit http://www.thevicosmetics.com

Cosmetics magazine goes digital

Cosmetics magazine, a bimonthly publication out of Canada, launched its website this week. The site offers the latest news, product launches, and training information for the Canadian beauty industry. The print edition of the magazine currently reaches about 12,900 professionals.

Visit http://cosmeticsmag.com/ to view the site.

137 years of marketing magic

A new Web essay entitled “Selling Shiseido: Cosmetics Advertising & Design in Early 20th Century Japan,” and written by Gennifer Weisenfeld, associate professor of art, art history, and visual studies at Duke University, explores how Japanese cosmetics company Shiseido creatively produced and conveyed meaning through the visual and material aspects of its marketing since 1872. “There is no Japanese company whose advertising design better represents the aesthetic of cosmopolitan chic seen through the visual sphere in the early 20th century than Shiseido,” Weisenfeld says.

Weisenfeld analyzed elements of Shiseido’s advertising and marketing to illustrate how the company’s products and promotional strategies tell a distinctive story about Japan’s experience of modernity, including the impact of mass-market consumerism, urbanization and changing gender roles on national culture.

To read the full essay, visit http://bit.ly/yF7eR

Creative in Paris

Creative, a European exhibition of beauty suppliers, will be held from September 14th through 16th at Paris Expo Porte de Versailles. Creative is one of the three components of Beyond Beauty Paris, a huge European cosmetics and beauty exhibition. The other two components are Cosmeeting, an exhibition of beauty brands, and European Spa, an exhbition of key European spa players.

At the show, Cosmetochem, a Swiss producer of plant extracts, is launching a range of 100% organic plant extracts, containing no preservatives, made up of 6 plant references from organic channels (raspberry, lavender, linden, elderberry, vanilla, green tea). Similarly, the Solabia group, a designer and manufacturer of molecules and active ingredients for the cosmetics, pharmaceutical and neutraceutical industries, is announcing the increase of its raw materials, actives and extracts offer, in compliance with Ecocert and/or other organic standards. Malian women producing Kaloje, a shea-butter based range, will also be exhibiting and expect the organic certification they recently obtained to help confirm the success they met last year.

Market analyses made by Organic Monitor, reveal that sales of organic and natural cosmetics in Europe have for the first time exceeded $2 billion in 2008. The growth continues in 2009 at a sustained pace even though it has slowed compared to 2008.

To read the full story, visit http://www.premiumbeautynews.com/Beauty-and-sustainability-at,1175

To learn more about the exhibition, visit http://www.beyondbeautyparis.com/en/index.asp

The Body Shop Launches Fall Makeup Collection

Click the below link to read about the new makeup collections from the Body Shop and watch a tutorial from makeup artist Chase Aston.

The Body Shop(R) Launches New Lip Collection and Autumn Make-up Collection - With Video

Elizabeth Arden expands in China

Elizabeth Arden, Inc. is expanding its makeup and skin care counters to China's second tier cities. People in second tier cities lack the disposable income of consumers in first tier cities like Beijing and Shanghai, but the company hopes the new counters will help expose people to Elizabeth Arden's brand and let them try out the products. Elizabeth Arden first entered the Chinese market in 2005.

A report entitled "Cosmetics and Toiletries Market in China" produced by RNCOS, stated that China's skin care market it expected to grow 12.5% annually from 2008 through 2012.

To read the full story, visit http://news.xinhuanet.com/english/2009-09/07/content_12008636.htm

Bella Floria expands eco-conscious brands

Bella Floria expands eco-conscious brands in exclusive partnership with Kahina-Giving Beauty OBSNews: Breaking Business and Politics News

Shared via AddThis

Eau Naturale

When you think organic perfume, patchouli and sandalwood are usually the first scents that come to mind. This is because most organic floral or citrus blends fade quickly and patchouli and sandalwood help to give the fragrances more body. As a result, however, all too often, organic perfumes smell alike. Perfume makers turn to synthetic ingredients to differentiate the smells and of course, because synthetics generally cost less to produce. However, a new generation of perfumers are rising to the organic challenge and creating scents without the use of synthetic chemicals.

Leading the charge is Olivia Giacobetti with her 100% organic five-fragrance collection Honore des Pres. Approved by Ecocert, which recognizes standards in organic and natural beauty, her website states they want to unleash sincere feelings by connecting with nature's essential elements. Sexy Angelic is a warm, sweet mix of almond, angelica seed, and hemlock flower. NuGreen is a clean fresh scent with notes of mint, tarragon, and tree musk.

To check out all five scents, visit http://www.honoredespres.com/. They are also available at Bergdorf Goodman in NYC.

More Lead in Lipstick

A study by the Food and Drug Administration found lead in lipstick at much higher levels than those detected by the Campaign for Safe Cosmetics in a 2007 study that received international attention. The FDA used a new method to analyze lipstick and concluded that earlier methods likely underestimated lead levels.

The FDA has no standard for lead in lipstick. "Pregnant women using lipstick are unknowingly exposing their fetuses to unknown and unregulated levels of lead. FDA should immediately set standards to require manufacturers to reduce lead in lipstick to the lowest achievable levels," said Lisa Archer, national coordinator for the Campaign for Safe Cosmetics at the Breast Cancer Fund.

The FDA found an average lead level in lipstick more than 10 times higher than its own standard for lead in candy. The standard for candy is based on the lowest lead level that can be achieved.

Lipstick can become contaminated with lead in two ways: raw materials used in the lipstick may be contaminated with lead, or the pigments used in the lipstick can contain lead.

For more info, visit www.safecosmetics.org

Neutrogena in India

Bollywood actress Prachi Desai is the new face of international cosmetics brand Neutrogena in India. The US-based pharmaceuticals company Johnson & Johnson launched Neutrogena in the Indian market on Thursday, September 3rd, offering around 25 beauty items ranging from face cleansing lotions, to sun protection creams, to skin care products. The range was developed especially for the Indian skin type and the company has been testing the product for the past two years. The company is mainly targeting women living in large cities.



According to a survey, the skin care market in India is worth around $67 billion. 'People want to look good and are concerned about fairness, aging, blemishes - in short they want to look beautiful. We have products that not only give complete solutions but also complete satisfaction as well,' explained Tina Mistry, vice president of Johnson & Johnson. 'The Indian skin care market is still in a nascent stage because there was a time when women were very indifferent about the way they looked. Things have changed today and young women want products that give them results,' she added.



http://in.news.yahoo.com/43/20090903/914/ten-prachi-desai-is-new-face-of-neutroge.html

Alternatives to Botox

According to the NY Times, Botox spending worldwide reached $500 million in 2007. Not bad for a product originally developed to treat crossed eyes and fluttering eyelids. However, despite its enormous success, some people, whether out of fear, lack of funds, or a general feeling of dislike, are not ready to take such drastic measures as an injection in the face. The good news is, in part sparked by the wild success of Botox, a slew of revolutionary new treatments by Endermologie, a company at the cutting edge of beauty and wellness technology, promise to plump up creases and smooth cellulite without using needles.

(As a side not, I have not personally tried any of procedures listed below and am therefore unaware and unable to comments on any potential side effects. I am merely relaying information to the reader.  Everyone should take time to thoroughly investigate any product they are using on their skin, body, or face.)

A new skin workout called Liftmassage is designed to stimulate facial tissues at a cellular level, causing the fibroblasts in our skin to restore collagen and elastin production. This gives skin its firmness and elasticity. In just four sessions, Liftmassage aims to repair the visible effects of aging- lines, wrinkles and loose skin. To learn more, visit http://www.liftmassage.com/.

A non-invasive procedure called Lipomassage promises to contour the body and smooth out cellulite with the use of a device that manipulates connective tissue. The procedure is painless and there is no down time afterward, as is the case with more invasive procedures such as liposuction. To learn more, visit http://www.lipomassage.com/.

Getting Back in the Biz

After being in and out of the beauty business for decades, Sears has decided to make a go of it one more time. In the past, Sears has tried to sell its own in-house brand of cosmetics, Circle of Beauty, however this time, they are sticking to nationally recognized brands including Burt's Bees. The company is opening full-service beauty counters at 13 stores in Los Angeles, Chicago and New York this week.

The goal is to roll out the beauty business to 100 locations next year and, if all goes well, expand to as many as 400 of its 852 Sears department stores by 2012, said Andrea Goldner, Sears' merchandise manager for cosmetics."There is absolutely an opportunity for beauty products at Sears," Goldner said. "The time is right to get back into that business."

"Beauty products, including fragrances and skin-care products, are widely considered more resistant to recession than other categories and indeed are selling better than discretionary items such as apparel," said Karen Grant, vice president and global beauty industry analyst at NPD Group, a market research firm in Port Washington, N.Y.

To see the full article from the LA Times, visit http://www.latimes.com/business/la-fi-sears28-2009aug28,0,2438486.story

Mumbai Goes Green

BioFach India and India Organic Trade Fair are joining forces this November to produce a huge organic product exhibition at the Bombay Exhibition Center. The event is co-organised by NurnbergMesse, the International Foundation for Organic Agriculture (IFOAM), and the International Competence Centre for Organic Agriculture (ICCOA), and is supported by the Agricultural and Processed Food Products Export Development Authority (APEDA) and the Indo-German Chamber of Commerce (AHK).



The government in India is supporting organic agriculture in 26 federal states with a funding programme," explains Dr Gouri, head of the organic products sector at APEDA. "In addition, a whole series of companies are already intensively further extending their organic products lines and presenting products which are tailored to European and US taste and requirements. (http://www.fnbnews.com/article/detnews.asp?articleid=26014&sectionid=1)

The products on display at the BioFach 2009 will include natural cosmetics and personal care products. There will also be a seminar programme featuring top-ranking speakers and participants. The themes extend from political guidelines and organic certification through to the current market trends and export conditions for Indian products.

The trade fair takes place from November 18 - 20. For more information, visit http://www.biofach-india.com/en/default.ashx.

BeautyWorld 2009

BeautyWorld, a three day beauty and cosmetics trade show/exhibition organized by Messe Frankfurt, is scheduled to be held in Buenos Aires, Mumbai, and Osaka in the second half of this year. Messe Frankfurt is a leading trade fair organizer and in 2007, they organized over 100 shows worldwide.





BeautyWorld is dedicated to featuring products and services from all over the world in the areas of cosmetics, perfume, haircare, wellness, skincare, and nailcare. In June 2009, BeautyWorld Middle East welcomed over 650 international exhibitors and 15,089 visitors.




In several press releases from Messe Frankfurt, it was stated that the Middle East Cosmetic and Toiletries (C&T) market is one of the largest and most profitable in the world. Growing at a rate of 12% annually, beauty sales are expected to increase by more than AED 11 billion by 2010.

Another notable trend mentioned is the rising popularity of male grooming products, sales of which are expected to reach AED 92 billion by 2011.


The BeautyWorld exhibition schedule for the remainder of 2009 is as follows:
Buenos Aires, Argentina : Sept 12 - Sept 14
Mumbai, India : Oct 4 - Oct 6
Osaka, Japan : Oct 26 - 28

To learn more, visit http://www.messefrankfurtme.com/beauty/site/index.php

Trend Alert: the dramatic 80's eye

It doesn't take a genius to realize the 80's are back in a big way. First we had the reintroduction of the legging. Then we had the return of the huge linebacker shoulders at Balmain and Balenciaga. The next step toward total 80's domination is the bold multi-color eye. Keep in mind, this is not a look for wallflowers...you must be able to wear this with complete confidence.

The look is typically characterized by ample amounts of smokey black eyeliner on the bottom and top lash lines and at least one preferably metallic eyeshadow shade. I say at least one because, if you are feeling really brazen, you can go ahead and pick two or even three (see video link below). The eyeliner can also be winged out beyond the eye in a sideways "V" shape. To achieve a more modern look, you can use metallics in neutral shades like bronze, copper, golds, browns, etc.

Look for all natural, hypo-allergenic, and synthetic free mineral eyeshadows at http://www.afterglowcosmetics.com/ in colors like Endless (deep purple shimmer), Storm (light silver shimmer), Escape (bright sapphire), Tempt (copper penny), Lavish (yellow gold iridescence), and Marvelous (ruby/plum iridescence).


For more precise instructions on the double winged eyeliner, click here to see Lauren Luke's tutorial on vibrant 80's makeup: http://www.youtube.com/watch?v=p1z0803FNa0

Or if you are more the "literal" type, click here to see 80's cartoon inspired makeup: http://www.youtube.com/watch?v=9VVF4zd4KiE

Company Profile: Vapour Organic Beauty

There is a hot new organic makeup brand on the scene that seems to have dropped out of thin air :)

Vapour Organic Beauty technically began over 30 years ago in New Mexico, where the company was making private label organic cosmetics. After years of creating products for other brands, they felt it was time to break out on their own. Coincidentally, Eric Sakas, a beauty industry expert, came across their products almost by accident and was immediately impressed. Sakas had previously run Kevin Aucoin Beauty and developed a cosmetics line with Philosophy. Sakas partnered with the company and Vapour was born.

All Vapour products are designed to be non-comedogenic and come in a stick form for easy application. The line currently includes foundations, concealers, lip glosses, lipsticks, and eye shadows in a universally flattering range of colors with more colors planned for Spring 2010.

For more information on products, visit www.vaporbeauty.com

L'Oreal Publishes 2008 Sustainable Development Report

Cosmetics giant L'Oreal recently published their 2008 Sustainable Development Report outlining their three major long term environmental goals to be achieved by 2015 at all factories and warehouses. Outlined below, the goals are:

1. To halve greenhouse gas emissions,
2. To halve water use per unit of finished product, and
3. To halve waste generated per unit of finished product.

The company produces and distributes 23 different cosmetics brands, including Kiehl's and the Body Shop, in over 130 countries.

To download the full report, visit http://ethicalperformance.com/reports/links/loreal

Ten Fingers, Ten Toes

Received any baby showers invites recently? Why not take a gift that shows both your excitement over the new arrival and your commitment to using natural products?  Many companies are now creating skin care products specifically targeted towards expectant mothers and their babies. The thought behind the products is that babies have ultra sensitive skin and are very vulnerable to the environment around them. Therefore mothers should be extra diligent about products used on their babies' skin.


Earth Mama Angel Baby received a zero rating from the Skin Deep database which means the company and its products are toxin free and fully comply with all phases of the Campaign for Safe Cosmetics compact.  The products, which include a line of bath time and skin care items, are specifically targetted to new and expectant mothers.  They also offer an assortment of gift baskets for your next baby shower invite.  In lieu of preservatives, products are sealed in UV coated amber jars to protect the delicate herbal mixtures from light and to resist temperature changes.
To see a complete ingredient list, product line, and store locator, visit www.earthmamaangelbaby.com


The Green Beaver Company was inspired by founders Karen Clark and Alain Menard's baby son when they saw him drinking the bubbles in his bath water. With a background in the chemical and pharmaceutical industries, they were well aware that this habit of their sons could lead to him ingesting some potentially harmful substances. They began formulating their own products without the use of chemicals. Their approach is to use ingredients that are safe to eat, vegan, gluten-free, and native to their home country, Canada. Their extensive product offering extends from a line of facial moisturizers and cleansers to shampoos and conditioners.  Currently, the products are only sold in stores throughout Canada, but they can also be purchased online.
To learn more about their ingredients and obtain a list of retailers, visit www.greenbeaver.com

Green Buyer's Guide to Cosmetic Standards and Ingredients

In order to help clear up some of the confusion that plagues the organic/natural cosmetics industry, IntertechPira, a provider of events and training programs on a variety of industry issues, is organizing a one-day seminar in NYC on September 14th at the Doubletree Guest Suites Hotel in Times Square.

As consumers grow more concerned over their carbon footprints and what they are putting into their bodies, companies are trying to respond with an arsenal of new products, some certified, some not. Consumers need to be aware of the concept of greenwashing, or using unsubstantiated or false claims to market products as "green."

The purpose of the conference is to help consumers to better identify authentic organic/natural products and to recognize why some cosmetics ingredients are harmful.

For more information, visit www.greenbeautybuyersguide.com

Green Beauty Buyers Guide to Cosmetic Standards and Ingredients
Monday, September 14, 2009 8:00 am to 4:00 pm
Double Tree Guest Suites, Times Square
New York, NY 10036

Company Profile: Marina Cosmetics

What, you may ask, could be better than a cosmetics company that uses only natural, Eco Cert, and organic ingredients? How about one that also uses the hydrating, restorative, and anti-aging properties of the sea in their products?

After years of research, development, and testing, the creators of Marina Cosmetics were able to combine the above with rich pigments to create a line of amazingly vibrant lipsticks and lip glosses that are paraben free and hypoallergenic.

The lipstick and lip gloss colors are all inspired by the breathtakingly beautiful shores of the Mediterranean (berries), Caribbean (pinks), Arabian (browns), North (neutrals), and Philippine Seas (corals).

Lipstick in Aurora Frost, $20 Lip gloss in Coral Reef, $22

To learn more about the products or to purchase, please visit www.marinacosmetics.com

Company Profile: NVEY ECO Organic Makeup

Arriving stateside in 2006, NVEY ECO is the first organic make-up collection from the Australian cosmetic company NVEY Le Maquillage. The line includes certified organic cosmetics such as foundations, powders, blushes, eyeshadows, mascaras, and now lip colors. Ingredients from the line include natural beeswax, jojoba oil, chamomile, and Vitamins A, E, and C. All products are free from preservatives, parabens, talc, propylene glycol, and SLS. They are also cruelty free and never tested on animals.

Currently NVEY ECO products are only available in the US through the Internet on sites such as http://www.sephora.com/ and http://www.skinbotanica.com/

To learn more about this company and their products visit www.econveybeauty.com

BeautyWorld Middle East 2009

This summer, Dubai is hosting a special two-in-one beauty exhibition; BeautyWorld Middle East, the trade show for perfume and cosmetics, and Wellness and Spas Middle East, the trade show for the professional spa industry. The shows are organized by Messe Frankfurt, a leading trade show facilitator, and will take place from June 7th through 9th.

Both exhibition will be inaugurated by Mrs. Raja Al Gurg, President of Dubai UAE Business Women Council, and one of Forbes magazines "Women to Watch in the Middle East."

One highlight of the event will be the "Walk of Beauty," a performance from some of the most talented professional hair-dressers and makeup artists in the world.

So, why Dubai, you may ask? According to Andrea Werner, senior show manager for Messe Frankfurt, the Arabian Peninsula has the world's largest per capita spending on perfume at about $1 billion in total, with the market for premium brands estimated at about $270 million. Also, the tradition of using perfumes and scented oils in the Middle East is an integral part of the Arabian culture. (http://www.menafn.com/qn_news_story_s.asp?StoryId=1093241303)