Beaute Prestige Intl Signs 10 Year Contract with Elie Saab

Elie Saab has signed a ten-year fragrance and cosmetics deal with Beauté Prestige International, the core fragrance subsidiary of the Shiseido Group.  The agreement reflects “the shared business and creative values between the two houses who have consistently demonstrated through time their sense of style and excellence in their respective domains,” said BPI in a statement.

BPI President Rémy Gomez commented "after more than 27 years of an existence in couture and fashion, Elie Saab has chosen BPI to create his first fragrance.  BPI has, for more than 15 years, successfully brought to the market the vision that creators such as Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez have on the world of fragrance."

Elie Saab, the Lebanese fashion designer behind the label, said "creating a fragrance has become an essential step of the development of our couture house. We have chosen BPI as a partner who is able to actualise our ambitions. We will create together a signature fragrance and an image that embodies the DNA of our brand.”