What is the Future of Beauty?

A look at the business side of beauty...emerging trends, rising stars, and how to be right in the middle of it all!

Saturday, June 27, 2009

Ten Fingers, Ten Toes

Received any baby showers invites recently? Why not take a gift that shows both your excitement over the new arrival and your commitment to using natural products?  Many companies are now creating skin care products specifically targeted towards expectant mothers and their babies. The thought behind the products is that babies have ultra sensitive skin and are very vulnerable to the environment around them. Therefore mothers should be extra diligent about products used on their babies' skin.


Earth Mama Angel Baby received a zero rating from the Skin Deep database which means the company and its products are toxin free and fully comply with all phases of the Campaign for Safe Cosmetics compact.  The products, which include a line of bath time and skin care items, are specifically targetted to new and expectant mothers.  They also offer an assortment of gift baskets for your next baby shower invite.  In lieu of preservatives, products are sealed in UV coated amber jars to protect the delicate herbal mixtures from light and to resist temperature changes.
To see a complete ingredient list, product line, and store locator, visit www.earthmamaangelbaby.com


The Green Beaver Company was inspired by founders Karen Clark and Alain Menard's baby son when they saw him drinking the bubbles in his bath water. With a background in the chemical and pharmaceutical industries, they were well aware that this habit of their sons could lead to him ingesting some potentially harmful substances. They began formulating their own products without the use of chemicals. Their approach is to use ingredients that are safe to eat, vegan, gluten-free, and native to their home country, Canada. Their extensive product offering extends from a line of facial moisturizers and cleansers to shampoos and conditioners.  Currently, the products are only sold in stores throughout Canada, but they can also be purchased online.
To learn more about their ingredients and obtain a list of retailers, visit www.greenbeaver.com

Thursday, June 25, 2009

Green Buyer's Guide to Cosmetic Standards and Ingredients

In order to help clear up some of the confusion that plagues the organic/natural cosmetics industry, IntertechPira, a provider of events and training programs on a variety of industry issues, is organizing a one-day seminar in NYC on September 14th at the Doubletree Guest Suites Hotel in Times Square.

As consumers grow more concerned over their carbon footprints and what they are putting into their bodies, companies are trying to respond with an arsenal of new products, some certified, some not. Consumers need to be aware of the concept of greenwashing, or using unsubstantiated or false claims to market products as "green."

The purpose of the conference is to help consumers to better identify authentic organic/natural products and to recognize why some cosmetics ingredients are harmful.

For more information, visit www.greenbeautybuyersguide.com

Green Beauty Buyers Guide to Cosmetic Standards and Ingredients
Monday, September 14, 2009 8:00 am to 4:00 pm
Double Tree Guest Suites, Times Square
New York, NY 10036

Company Profile: Marina Cosmetics

What, you may ask, could be better than a cosmetics company that uses only natural, Eco Cert, and organic ingredients? How about one that also uses the hydrating, restorative, and anti-aging properties of the sea in their products?

After years of research, development, and testing, the creators of Marina Cosmetics were able to combine the above with rich pigments to create a line of amazingly vibrant lipsticks and lip glosses that are paraben free and hypoallergenic.

The lipstick and lip gloss colors are all inspired by the breathtakingly beautiful shores of the Mediterranean (berries), Caribbean (pinks), Arabian (browns), North (neutrals), and Philippine Seas (corals).

Lipstick in Aurora Frost, $20 Lip gloss in Coral Reef, $22

To learn more about the products or to purchase, please visit www.marinacosmetics.com

Company Profile: NVEY ECO Organic Makeup

Arriving stateside in 2006, NVEY ECO is the first organic make-up collection from the Australian cosmetic company NVEY Le Maquillage. The line includes certified organic cosmetics such as foundations, powders, blushes, eyeshadows, mascaras, and now lip colors. Ingredients from the line include natural beeswax, jojoba oil, chamomile, and Vitamins A, E, and C. All products are free from preservatives, parabens, talc, propylene glycol, and SLS. They are also cruelty free and never tested on animals.

Currently NVEY ECO products are only available in the US through the Internet on sites such as http://www.sephora.com/ and http://www.skinbotanica.com/

To learn more about this company and their products visit
www.econveybeauty.com

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