In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics. Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and organic aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman. BWC carries of full range of hair and skin care items, as well as color cosmetics and nail polish free from toluene, formaldehyde, and phtalates.
To see their full line of products, visit http://www.beautywithoutcruelty.com/
Sunday, April 26, 2009
Using your brain to live green
O, The Oprah Magazine, recently interviewed psychologist Daniel Goleman for their April 2009 issue.
In his new book, "Ecological Intelligence," Dr. Goleman tells us that turning down the thermostat, using canvas shopping bags, and recycling paper is just the tip of the iceberg in terms of what we can be doing to help the planet. He also acknowledges that he believes it is women (woo hoo!!), in the form of "eco-moms," that will lead the green revolution in the future.
To see the full article, visit http://www.oprah.com/article/omagazine/200904-omag-green-goleman
In his new book, "Ecological Intelligence," Dr. Goleman tells us that turning down the thermostat, using canvas shopping bags, and recycling paper is just the tip of the iceberg in terms of what we can be doing to help the planet. He also acknowledges that he believes it is women (woo hoo!!), in the form of "eco-moms," that will lead the green revolution in the future.
To see the full article, visit http://www.oprah.com/article/omagazine/200904-omag-green-goleman
Saturday, April 18, 2009
Seven Sins of Greenwashing
There are more products than ever now claiming to be green on the shelves of stores these days. However some of those 'all-natural' and 'organic' products may likely be committing one of the Seven Sins of Greenwashing.
Between 2007 and 2009, the in-store availability of 'green' products has increased between 40% and 176%, with 98% of products still committing at least one Sin of Greenwashing, according to a report on the Seven Sins of Greenwashing released today by TerraChoice Environmental Marketing. Greenwashing is defined as the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
The Seven Sins of Greenwashing, from most common to least common, are:
1. The Sin of the Hidden Trade-Off is a claim suggesting a product is green based on a narrow set of attributes, without attention to other important environmental issues. Paper, for example, is not necessarily environmentally-preferable just because it comes from a sustainably-harvested forest.
2. The Sin of No Proof happens when environmental assertions are not backed up by evidence or third-party certification.
3. The Sin of Vagueness occurs when a claim is so lacking in specifics as to be meaningless. 'All-natural' is an example of this Sin. Arsenic, uranium, mercury, and formaldehyde are all naturally occurring, and poisonous.
4. The Sin of Worshiping False Labels is a when a product creates a false suggestion or certification-like image to mislead consumers into thinking that a product has been through a legitimate green certification process.
5. The Sin of Irrelevance arises when an environmental issue unrelated to the product is emphasized. One example is the claim that a product is 'CFC-free', since CFCs are banned by law.
6. The Sin of Lesser of Two Evils occurs when an environmental claim makes consumers feel green about a product category that is itself lacking in environmental benefits. Organic cigarettes are an example of this Sin.
7. The Sin of Fibbing is when environmental claims are outright false. An example would be lying about an Energy Star certification.
To learn more, visit http://sinsofgreenwashing.org/
Between 2007 and 2009, the in-store availability of 'green' products has increased between 40% and 176%, with 98% of products still committing at least one Sin of Greenwashing, according to a report on the Seven Sins of Greenwashing released today by TerraChoice Environmental Marketing. Greenwashing is defined as the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
The Seven Sins of Greenwashing, from most common to least common, are:
1. The Sin of the Hidden Trade-Off is a claim suggesting a product is green based on a narrow set of attributes, without attention to other important environmental issues. Paper, for example, is not necessarily environmentally-preferable just because it comes from a sustainably-harvested forest.
2. The Sin of No Proof happens when environmental assertions are not backed up by evidence or third-party certification.
3. The Sin of Vagueness occurs when a claim is so lacking in specifics as to be meaningless. 'All-natural' is an example of this Sin. Arsenic, uranium, mercury, and formaldehyde are all naturally occurring, and poisonous.
4. The Sin of Worshiping False Labels is a when a product creates a false suggestion or certification-like image to mislead consumers into thinking that a product has been through a legitimate green certification process.
5. The Sin of Irrelevance arises when an environmental issue unrelated to the product is emphasized. One example is the claim that a product is 'CFC-free', since CFCs are banned by law.
6. The Sin of Lesser of Two Evils occurs when an environmental claim makes consumers feel green about a product category that is itself lacking in environmental benefits. Organic cigarettes are an example of this Sin.
7. The Sin of Fibbing is when environmental claims are outright false. An example would be lying about an Energy Star certification.
To learn more, visit http://sinsofgreenwashing.org/
Sunday, April 12, 2009
Return to Origins Recycling Program
In honor of Earth Day (April 22nd), cosmetics brand Origins is encouraging customers to drop off their empty cosmetics containers (regardless of brand) at any Origins store or department store counter nationwide.
The program, dubbed the Return to Origins Recycling Program, is accepting primary packaging only, which means packaging that protects the actual products (glass and plastic jars, bottles, tubes, caps, lipstick covers). Packaging will be sent to a consolidation operation. Bottles, jars, caps and tubes will be separated and, where appropriate, will be sent to recyclers who will grind, wash and re-palletize the plastic or glass resin for use in new items, such as bottles, jars, closures, paint cans and park benches.
To learn more about the program, visit http://www.origins.com. Origins is an Estee Lauder brand.
The program, dubbed the Return to Origins Recycling Program, is accepting primary packaging only, which means packaging that protects the actual products (glass and plastic jars, bottles, tubes, caps, lipstick covers). Packaging will be sent to a consolidation operation. Bottles, jars, caps and tubes will be separated and, where appropriate, will be sent to recyclers who will grind, wash and re-palletize the plastic or glass resin for use in new items, such as bottles, jars, closures, paint cans and park benches.
To learn more about the program, visit http://www.origins.com. Origins is an Estee Lauder brand.
Friday, April 3, 2009
Natural Beauty Summit NYC
The fourth edition of the Natural Beauty Summit will be held in New York City from May 7th through 9th. The Summit will bring together leading figures in the beauty industry to debate and discuss the implications of several major issues.
With a plethora of natural & organic cosmetic standards introduced over the last 18 months, the summit opens with an update on eco-labels and standards. Sustainability is the focus of the second session. The summit will have papers from companies at the cutting edge of sustainability initiatives in the beauty industry. Mike Indursky, Chief Marketing & Strategic Officer of Burt’s Bees, will explain why business ethics and sustainability remain important during a global economic downturn. The third and fourth sessions devote an entire day to the growing use of food ingredients in personal care applications. To round off the Summit, the first-ever workshop on applying food ingredients in cosmetic applications will take place on May 9th.
Co-organized by Organic Monitor and Beyond Beauty Paris, Natural Beauty Summit is a series of international conferences that focus on natural cosmetics and sustainability. The aim of Natural Beauty Summit is to create a forum to learn and discuss the key challenges the cosmetics industry faces in the areas of natural & organic products and sustainability.
More information can be found on www.naturalbeautysummit.com
With a plethora of natural & organic cosmetic standards introduced over the last 18 months, the summit opens with an update on eco-labels and standards. Sustainability is the focus of the second session. The summit will have papers from companies at the cutting edge of sustainability initiatives in the beauty industry. Mike Indursky, Chief Marketing & Strategic Officer of Burt’s Bees, will explain why business ethics and sustainability remain important during a global economic downturn. The third and fourth sessions devote an entire day to the growing use of food ingredients in personal care applications. To round off the Summit, the first-ever workshop on applying food ingredients in cosmetic applications will take place on May 9th.
Co-organized by Organic Monitor and Beyond Beauty Paris, Natural Beauty Summit is a series of international conferences that focus on natural cosmetics and sustainability. The aim of Natural Beauty Summit is to create a forum to learn and discuss the key challenges the cosmetics industry faces in the areas of natural & organic products and sustainability.
More information can be found on www.naturalbeautysummit.com
Kiehl's Marvelous Mineral Mascara
To the delight of Kiehl's fans and beauty editors everywhere, Kiehl's recently introduced its new Marvelous Mineral Mascara. The safe and gentle formula is hypoallergenic and safe for sensitive eyes. Minerals are pulverized into a very fine powder to impart a smooth and even application. When combined with thickening Acacia Senegal and conditioning Jojoba Oil, this paraben-free formula leaves lashes beautifully lush and soft.*Mineral pigments
*Acacia Senegal thickens for length and volume
*Paraben free, fragrance free*Opthamalogist tested and allergy tested
*Safe for sensitive eyes and contact lenses
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