What is the Future of Beauty?

A look at the business side of beauty...emerging trends, rising stars, and how to be right in the middle of it all!

Friday, April 3, 2009

Kiehl's Marvelous Mineral Mascara

To the delight of Kiehl's fans and beauty editors everywhere, Kiehl's recently introduced its new Marvelous Mineral Mascara. The safe and gentle formula is hypoallergenic and safe for sensitive eyes.  Minerals are pulverized into a very fine powder to impart a smooth and even application. When combined with thickening Acacia Senegal and conditioning Jojoba Oil, this paraben-free formula leaves lashes beautifully lush and soft.


*Mineral pigments
*Acacia Senegal thickens for length and volume
*Paraben free, fragrance free
*Opthamalogist tested and allergy tested
*Safe for sensitive eyes and contact lenses

$16.50 at www.kiehls.com

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