Mood-enhancing cosmetics and ‘turbo beauty’ set to be big in 2010

Mood-enhancing cosmetics, a new, a results-focused vision of natural and the development of ‘turbo beauty’ are set to be key beauty trends for 2010. The 2010 Global Beauty Trends report from Mintel shows that innovation from industry and consumer resilience has shaped a new landscape for beauty products in 2010, with beauty brands and suppliers continuing to seek creative new ways to merge science, nature and sustainability.

Mood-enhancing cosmetics
Mood-enhancing cosmetics and skincare that go beyond the use of aromatherapy and scent will be a key trend for next year, with beauty products being imbued with psychological benefits and ingredients that act on neurotransmitters.

Nu Natural
A new vision of natural that is less focused on certification and more on results, efficacy and safety is also emerging.

Pro-tech’t
2010 will also see the continuing evolution of the protection claim, with products that defend skin and hair from UV rays, the elements and hormonal changes.

Turbo Beauty 4G
Developing the ‘turbo beauty trend’ of 2009, which saw the power of formulations being ramped up to deliver real discernable results, is the next generation Turbo Beauty 4G.

Estee Lauder Middle East launches regional website

Estee Lauder has brought a new level of service and expertise to consumers' fingertips with the launch of a regional website for the Middle East. The new website, www.esteelauder-me.com, available in both English and Arabic, has been designed to bring the exceptional service experience that consumers' have come to expect at Estée Lauder's counters to the web.

To read the full story, visit http://www.ameinfo.com/218974.html

Maybelline Goes Au Natural

Maybelline New York-Garnier is looking to keep it natural next year — natural being the defining characteristic from its closest skin and hair care competitors, such as Olay, Pantene and even sister brand L’Oréal Paris. Also, a touch of glamour and sophistication is evident in Eye Studio, a new color cosmetics pillar, one that looks to keep things edgy for the fashion-forward set.


The theme seen throughout the division’s first half launches is “technology infused with natural ingredients,” as seen in everything from its new hair color line, Garnier HerbaShine Color Creme with Bamboo Extract, its first ammonia-free hair color, all the way to Maybelline New York Instant Age Rewind Radiant Firming Makeup SPF 18, which uses goji berry to help fight the signs of aging.

Read the full article at http://www.wwd.com/beauty-industry-news/maybelline-themes-for-2010-natural-and-technology-2385095?src=nl/wkBeauty/20091204