Mood-enhancing cosmetics, a new, a results-focused vision of natural and the development of ‘turbo beauty’ are set to be key beauty trends for 2010. The 2010 Global Beauty Trends report from Mintel shows that innovation from industry and consumer resilience has shaped a new landscape for beauty products in 2010, with beauty brands and suppliers continuing to seek creative new ways to merge science, nature and sustainability.
Mood-enhancing cosmetics
Mood-enhancing cosmetics and skincare that go beyond the use of aromatherapy and scent will be a key trend for next year, with beauty products being imbued with psychological benefits and ingredients that act on neurotransmitters.
Nu Natural
A new vision of natural that is less focused on certification and more on results, efficacy and safety is also emerging.
Pro-tech’t
2010 will also see the continuing evolution of the protection claim, with products that defend skin and hair from UV rays, the elements and hormonal changes.
Turbo Beauty 4G
Developing the ‘turbo beauty trend’ of 2009, which saw the power of formulations being ramped up to deliver real discernable results, is the next generation Turbo Beauty 4G.
Sunday, December 20, 2009
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