Mad about Plaid

Burberry's highly anticipated cosmetics line is launching in July. Back in October, the brand announced an ambitious launch of about 96 products for eyes, lips and skin, inspired by their iconic trench.

"[Burberry Beauty] is completely integrated with everything else we do with the brand and with the company," said Christopher Bailey, Burberry's chief creative officer. "It started because I felt that, at shows and the shoots, the whole attitude is epitomized through the shoes, the bags, the clothes, the accessories, but then the face was the one thing I really struggled with. When we were doing makeup, I felt like we weren't able to get the right attitude. It was either caked-on makeup or then just the wrong colors, the wrong tones, the wrong spirit for makeup. I wanted it to be this kind of effortless elegance."

The line continues to echo the signature trench, with beige cartons and the proprietary check pattern etched into the cosmetic packaging. The line will include everything from lip liner to foundation to makeup brushes and will sell for about $24 to $60.

100% Pure Develops Fruit Pigments for Cosmetics

100% Pure is the first company to formulate their makeup with fruit and vegetable pigments.

"All other color cosmetics are colored from either synthetic dyes or minerals," 100% Pure founder Susie Wang tells StyleList. "Creating fruit and vegetable pigmented cosmetics is revolutionary because after all the years cosmetics have existed, I have created a truly innovative new way to make color cosmetics."

The ingredient lists read like something from the farmer's market -- instead of weird, hard-to-pronounce names you see things like peach, tomato, cranberry and plum.

L'Oreal Takes Over Essie

L’Oréal USA just signed an agreement to acquire Essie Cosmetics, the ultimate nail colour authority in the US, founded in 1981 by Essie Weingarten, and mainly sold in American salons and spas.

Essie’s net sales through the last 12-month period were $28 million.This acquisition will enable L’Oréal to increase its share in the nail colour and care market which has seen significant growth year over year.

The transaction, the amount of which has not been disclosed, is expected to be completed within 60 to 90 days.