100% Pure is the first company to formulate their makeup with fruit and vegetable pigments. "All other color cosmetics are colored from either synthetic dyes or minerals," 100% Pure founder Susie Wang tells StyleList. "Creating fruit and vegetable pigmented cosmetics is revolutionary because after all the years cosmetics have existed, I have created a truly innovative new way to make color cosmetics."
The ingredient lists read like something from the farmer's market -- instead of weird, hard-to-pronounce names you see things like peach, tomato, cranberry and plum.
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