Anitra Marsh, P&G, named PR Week's top 40 under 40

Anitra Marsh , External relations manager, Global CoverGirl Cosmetics, Procter & Gamble, Age 32

For a decade, Anitra Marsh has delivered record and barrier breaking results for Procter & Gamble's beauty brands. Under her lead, the 2008 Lash Blast Mascara launch was P&G's most successful cosmetics launch ever – in sales and media.

In 2006, Marsh led the launch of Pantene Beautiful Lengths, a cause program that encourages women to donate their hair to make wigs for female cancer patients.

Marsh has notably enhanced ethnic marketing practices, resulting in market growth and distribution expansion. She also created a new celebrity talent- management approach; developed and refined new PR measurement tools; and pioneered P&G's current influencer marketing model for hair and skincare.

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