What is the Future of Beauty?

A look at the business side of beauty...emerging trends, rising stars, and how to be right in the middle of it all!

Monday, September 7, 2009

Eau Naturale

When you think organic perfume, patchouli and sandalwood are usually the first scents that come to mind. This is because most organic floral or citrus blends fade quickly and patchouli and sandalwood help to give the fragrances more body. As a result, however, all too often, organic perfumes smell alike. Perfume makers turn to synthetic ingredients to differentiate the smells and of course, because synthetics generally cost less to produce. However, a new generation of perfumers are rising to the organic challenge and creating scents without the use of synthetic chemicals.
Leading the charge is Olivia Giacobetti with her 100% organic five-fragrance collection Honore des Pres. Approved by Ecocert, which recognizes standards in organic and natural beauty, her website states they want to unleash sincere feelings by connecting with nature's essential elements. Sexy Angelic is a warm, sweet mix of almond, angelica seed, and hemlock flower. NuGreen is a clean fresh scent with notes of mint, tarragon, and tree musk.

To check out all five scents, visit http://www.honoredespres.com/. They are also available at Bergdorf Goodman in NYC.

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