Breaking down all barriers, the counter invites consumers to interact with the brand in an open-sell environment. New features will include Clinique’s ‘diagnostic’ consultation areas which feature Clinique’s diagnostic two way mirrors, makeup “bars” that encourage consumers to test and select products on their own and stand-alone makeup and skin care browsing areas. The 880 square foot space has been entirely remodeled, utilising modern design and technology to enable multiple levels of shopping and customer service.
“We looked to our consumers to tell us what type of shopping experience they wanted from Clinique,” said Lynne Greene, Global President of Clinique. “These insights coupled with Clinique’s dermatological heritage and signature clean white aesthetic guided every detail at our new global flagship counter. The result is a multi-layered shopping environment that empowers the consumer, enhances their overall shopping experience and visually communicates the brand’s identity and expertise.”
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