Neutrogena in India

Bollywood actress Prachi Desai is the new face of international cosmetics brand Neutrogena in India. The US-based pharmaceuticals company Johnson & Johnson launched Neutrogena in the Indian market on Thursday, September 3rd, offering around 25 beauty items ranging from face cleansing lotions, to sun protection creams, to skin care products. The range was developed especially for the Indian skin type and the company has been testing the product for the past two years. The company is mainly targeting women living in large cities.



According to a survey, the skin care market in India is worth around $67 billion. 'People want to look good and are concerned about fairness, aging, blemishes - in short they want to look beautiful. We have products that not only give complete solutions but also complete satisfaction as well,' explained Tina Mistry, vice president of Johnson & Johnson. 'The Indian skin care market is still in a nascent stage because there was a time when women were very indifferent about the way they looked. Things have changed today and young women want products that give them results,' she added.



http://in.news.yahoo.com/43/20090903/914/ten-prachi-desai-is-new-face-of-neutroge.html