Elizabeth Arden expands in China

Elizabeth Arden, Inc. is expanding its makeup and skin care counters to China's second tier cities. People in second tier cities lack the disposable income of consumers in first tier cities like Beijing and Shanghai, but the company hopes the new counters will help expose people to Elizabeth Arden's brand and let them try out the products. Elizabeth Arden first entered the Chinese market in 2005.

A report entitled "Cosmetics and Toiletries Market in China" produced by RNCOS, stated that China's skin care market it expected to grow 12.5% annually from 2008 through 2012.

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