New Beauty Apps Let You Try Before You Buy

Makeup enthusiasts are now finding that they can use their iPhones to help create custom make up looks and test out colors before they buy.  Citing data his company has collected, Sunil Verma of Mobclix, a mobile ad exchange network , said “Seven to 10 million iPhone or iTouch users have already downloaded a beauty-related app or indicated they are very interested in doing so. And we’re just starting to see big brands get involved, which will be huge.”


MAKEUP - released in early November for 99 cents; offers users nearly 100 blush and lipstick colors to try on downloaded images, in addition to various shades of eyeliner, eye shadow, mascara and foundation. Also, users can compare before and after photos side by side.

IMIRROR - released in late October for 99 cents; provides a frame around a photo-capture image of a user, allowing one to check makeup, make a hair adjustment or reapply lipstick.

VANITY - released in July for $2.99; provides a definitive answer for that age-old burning question: How attractive am I? With two sets of matrices, one for men and one for women, this app allows a user to download a photo, evaluate and score the image on a scale of 1 to 10.


To read more, visit http://www.nytimes.com/2009/11/26/fashion/26skin.html?th&emc=th