The beauty industry thrives on meeting every kind of skin care need. And that’s exactly what Snezna Kerekovic did after she couldn’t find skin care products for her daughter that didn’t contain harsh drying agents.
“Being a little beauty obsessed, I started to look at what was on offer in stores and could only find all these products based on harsh chemicals such as sodium lauryl sulphate and benzoyl peroxide. I couldn’t find anything that was pure and natural and that also ‘got’ that young consumer,” recalled Kerekovic, who then created her own line called Bellaboo.
Bellaboo is a collection of skin care products that are not tested on animals, have minimal and recyclable packaging and are marketed to teens.
Skin Care Gets a Player for Teens: Bellaboo - WWD.com
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