This summer, Dubai is hosting a special two-in-one beauty exhibition; BeautyWorld Middle East, the trade show for perfume and cosmetics, and Wellness and Spas Middle East, the trade show for the professional spa industry. The shows are organized by Messe Frankfurt, a leading trade show facilitator, and will take place from June 7th through 9th.
Both exhibition will be inaugurated by Mrs. Raja Al Gurg, President of Dubai UAE Business Women Council, and one of Forbes magazines "Women to Watch in the Middle East."
One highlight of the event will be the "Walk of Beauty," a performance from some of the most talented professional hair-dressers and makeup artists in the world.
So, why Dubai, you may ask? According to Andrea Werner, senior show manager for Messe Frankfurt, the Arabian Peninsula has the world's largest per capita spending on perfume at about $1 billion in total, with the market for premium brands estimated at about $270 million. Also, the tradition of using perfumes and scented oils in the Middle East is an integral part of the Arabian culture. (http://www.menafn.com/qn_news_story_s.asp?StoryId=1093241303)
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