Today, the Times Online featured an interview with Horst Rechelbacher, the founder of Aveda Corporation. Rechelbacher is disappointed in the fact that some well known cosmetics brands are selling what they dub as "organic" products that still contain many petrochemicals. He believes everything you put on your skin should be entirely natural and that cosmetics should carry a warning label, much like cigarettes do.
History: In 1970, Rechelbacker traveled to Tibet and India to study meditation. When he returned from India, he started making plant-based beauty products at home and sold them at his salons. On returning from another trip to India in 1978, he founded Aveda to sell his natural beauty products more widely. The company name is associated with ayurvedic medicine. The company was a great success, with its products sold in salons and stores throughout the world. In 1997, Rechelbacher sold Aveda to Estee Lauder for $300 million. Recently, he has launched a new range of products under the Intelligent Nutrients moniker http://intelligentnutrients.com/.
To view the full interview, visit http://property.timesonline.co.uk/tol/life_and_style/property/interiors/article6185166.ece
Subscribe To
Posts
Comments