The Natural Beauty Summit America took place at the Sheraton Hotel in New York City on May 7 and 8. Some 130 participants of the American beauty industry attended the two-day conferences and were able to hear the presentations of some of the biggest names in the industry, such as Horst M. Rechelbacher, founder of Intelligent Nutrients; Ido Leffler, CEO of Yes to Carrots; Curt Valva, president of Aubrey Organics; David Bronner, president of Dr. Bronner Magic Soaps; Steven J.Mirshak, president Of Dupont Tate & Lyle; Dr. Manfred Axterer, global product director cosmetic ingredients of Symrise; Jasper Van Brakel, CEO of Weleda North America; Mike Indursky, chief of marketing at Burt’s Bees; and many more. Representatives from regulatory bodies also made their case for a more consistent approach for standards in cosmetics and labeling.
The list of attendees was equally impressive. Representatives from L’Oréal, Estée Lauder, Burt’s Bees, Firmenich, Unilever, Clarins, Sephora, Johnson & Johnson but also Korres and Dr Bronner were among the attendees.
Jointly organized by Beyond Beauty and Organic Monitor, the summit was split into four segments looking at the current US regulatory framework; marketing, product claims and labeling, developing an American natural standard, and an update on the USDA standard and European standard harmonization.
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