Don't Go to the Cosmetics Counter Without Me

Since her first book, "Blue Eyeshadow Should Be Illegal," in 1986, Paula Begoun, a.k.a. the Cosmetics Cop, has been busting beauty myths and fighting false product promises. The 25-year cosmetics-industry veteran has her own product line, Paula's Choice, and her best-selling book "Don't Go to the Cosmetics Counter Without Me" is now in its seventh edition.

What does Begoun have to say about organic cosmetics?

"The issue with natural and organic products is it's more about the quality of the ingredients as opposed to their benefit for the skin. What does the research say in terms of the efficacy of the ingredients in terms of what you want them to do? Research about skin is pretty significant we know that antioxidants are good for skin, we know that being gentle is a big deal, that inflammation destroys collagen and breaks down the skin cells. ... I've seen a lot of all-natural ingredients that contain lavender oil, which causes cell damage, and even alcohol. I haven't seen a drop of research that says that organic ingredients are better than other products."

To learn more about her theories and product line, visit www.paulaschoice.com