
BeautyWorld is dedicated to featuring products and services from all over the world in the areas of cosmetics, perfume, haircare, wellness, skincare, and nailcare. In June 2009, BeautyWorld Middle East welcomed over 650 international exhibitors and 15,089 visitors.

In several press releases from Messe Frankfurt, it was stated that the Middle East Cosmetic and Toiletries (C&T) market is one of the largest and most profitable in the world. Growing at a rate of 12% annually, beauty sales are expected to increase by more than AED 11 billion by 2010.
Another notable trend mentioned is the rising popularity of male grooming products, sales of which are expected to reach AED 92 billion by 2011.
The BeautyWorld exhibition schedule for the remainder of 2009 is as follows:
Buenos Aires, Argentina : Sept 12 - Sept 14
Mumbai, India : Oct 4 - Oct 6
Osaka, Japan : Oct 26 - 28
To learn more, visit http://www.messefrankfurtme.com/beauty/site/index.php