After being in and out of the beauty business for decades, Sears has decided to make a go of it one more time. In the past, Sears has tried to sell its own in-house brand of cosmetics, Circle of Beauty, however this time, they are sticking to nationally recognized brands including Burt's Bees. The company is opening full-service beauty counters at 13 stores in Los Angeles, Chicago and New York this week.
The goal is to roll out the beauty business to 100 locations next year and, if all goes well, expand to as many as 400 of its 852 Sears department stores by 2012, said Andrea Goldner, Sears' merchandise manager for cosmetics."There is absolutely an opportunity for beauty products at Sears," Goldner said. "The time is right to get back into that business."
"Beauty products, including fragrances and skin-care products, are widely considered more resistant to recession than other categories and indeed are selling better than discretionary items such as apparel," said Karen Grant, vice president and global beauty industry analyst at NPD Group, a market research firm in Port Washington, N.Y.
To see the full article from the LA Times, visit http://www.latimes.com/business/la-fi-sears28-2009aug28,0,2438486.story
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