Estée Lauder has a new tool for women shopping on its Web site, esteelauder.com: its Virtual Makeover Widget, which the company claims is the first-ever branded makeup widget of its kind that allows online customers to see how makeup products will look on their own face before buying.
To read the article from Women's Wear Daily, visit Estée Lauder's New Widget: Trying on Makeup - Beauty Industry and Products News - WWD.com
To test out the new Virtual Makeup Tool on a picture of yourself or on a model's photo, visit http://www.esteelauder.com/LetsPlayMakeover/Widget/?cm_mmc=dig_mktg-_-DW_Face-_-Lets_Play_Makeover-_-160x600_to_MS
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- Recession Takes Toll on Key Beauty Firms
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- Asian Cosmetics Players Opt for Organic Standards
- Sephora Buys 45% Stake in Ile de Beaute
- Fairmont Dubai to Turn Pink
- Manheimer Promoted to Shiseido America Group Leader
- Estée Lauder Launches New Makeover Widget
- Fall 2009 Spa Week Event
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