What is the Future of Beauty?

A look at the business side of beauty...emerging trends, rising stars, and how to be right in the middle of it all!

Monday, January 18, 2010

L’Oreal Paris Announces New Hair Expert - Hair Stylist Johnny Lavoy


L’Oreal Paris is thrilled to add hair expert and Internet sensation Johnny Lavoy to the company’s roster of beauty experts in the United States. Lavoy’s recent rise to fame in the beauty industry was fueled by his “How to Get the Look” videos that appear online via Ford Models.

Lavoy is a sought-after hair stylist, based in Connecticut and New York City, and has worked on many national advertising and editorial campaigns. “Johnny is the perfect fit for L’Oreal Paris,” said Karen T. Fondu, president, L’Oreal Paris division, L’Oreal USA, Inc. “He has an amazing ability to interpret high fashion or red carpet hair looks and his step-by-step approach easily teaches women how to achieve a similar look at home. We are very excited to partner with Johnny and bring his style advice and L’Oreal Paris expertise to women across the country.”

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